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Grey Direct West has landed two new accounts with combined estimated billings of $10-17.5 million.
The Glendale, Calif., unit of Grey Advertising picked up direct response duties for the Los Angeles Times, which recently tapped Ground Zero for a creative branding campaign [Adweek, March 20].
Grey Direct will develop a fully integrated direct response effort with the feel of the branding work that Ground Zero has been green-lighted to do, according to Chris LaBonge, agency president.
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