Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK — When Procter & Gamble began selling its Jif and Crisco brands to the J.M. Smucker Co. last fall, Grey worked hard to retain the accounts. The shop not only held on to them, but with sibling MediaCom, also snapped up creative and media duties for Smucker’s.
The consolidation came without a review after months of lobbying by Grey New York president Steve Blamer, who touted the shop’s “village” structure to woo the client.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in