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LOS ANGELES-Grey Global Group has launched Grey Desire, a new customer relationship management consultancy based in London.
The new entity opens its doors with a staff of 17 and clients including Mars, Procter & Gamble and SmithKline Beecham, along with dot-com marketers Hometrack, Infocandy and Shopsmart.
Peter Boggs, president and CEO of Grey Direct International, will serve as chairman of Grey Desire, which will specialize in “one-to-one, customized communications.”
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