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Two weeks after Grey Worldwide reorganized its West Coast offices, the agency’s media and full-service units have both hit the jackpot.
MediaCom, Grey Global Group’s media network, was awarded Park Place Entertainment’s $25 million media buying business after a review, while Grey held its own in the client’s creative review—defending its turf and picking up a corporate branding assignment.
MediaCom won buying duties for all five Nevada properties of the Las Vegas-based casino operator—the Caesar’s Palace venues in Las Vegas and Lake Tahoe and the Bally’s, Paris and Flamingo Hotel in Vegas.
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