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By Hank Kim and Jennifer Comiteau
NEW YORK–Grey Advertising is gaining creative responsibility for six additional brands following a review by Novartis AG, sources said.
The move by the Summit, N.J.-based company comes after a recent decision to place all its media buying duties at Ogilvy & Mather Worldwide. Grey here, which handles creative duties for Maalox and Ex-Lax, will keep those brands and pick up responsibility for Transderm Scop, Dulcolax, Desenex, and Cruex, which had been at Jordan, McGrath, Case & Taylor in New York.
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