Greco Tries to Evoke a Response

Greco Ethridge Group’s first branding campaign for Evoke Inc. portrays the client’s Web collaboration software as the next best thing to telepathy.
One print execution for the Louisville, Colo., client shows a man working on a notebook computer while standing in the middle of the desert. A red telephone booth is a distant presence on the horizon.
Copy begins by posing a series of questions: “Ever wish your e-mail could talk? Your next business presentation appeared simultaneously in 50 states, without you leaving home? The Internet communicated your ideas as simply as the phone? You’re not alone.