Great-Granny Got Game For Gators

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94-Year-Old Fan Leads TV Cheers for U. of Florida’s Women Cagers
ATLANTA–She’s not your typical fan. Then again, this isn’t your typical basketball season.
With the professional game on hold, Turkel Schwartz & Partners has turned to a rabid 94-year-old fan, who puts on her game face in new television commercials for the University of Florida’s women’s basketball team.
Mary Elliott, a Gaines-ville, Fla., great-grandmother who attends every Lady Gators’ home game and even stretches with players in warm-ups, stars in a trio of humorous takes on the team’s raucous fans.
In one 30-second spot, Elliott is crammed in the stands with other fans, screaming at an incompetent official in colorful language that is censored with a blatant sound bleep.






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