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LOS ANGELES Automotive service center chain Great American has awarded its advertising account to Morey Evans, the agency said.
The Greenwood Village, Colo.-based client chose Morey Evans following a two-month review that included undisclosed contenders. Great American previously handled advertising in-house.
The client decided to partner with an outside agency to support its national expansion plans over the next two years. Morey Evans in Denver was selected for its experience in retail, strategic positioning and franchise expansion.
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