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By Tanya Gazdik
DETROIT–Goodyear Tire & Rubber Co. filed suit last week against rival Bridgestone/Firestone Inc.
The suit alleges that advertising for Bridgestone’s FT70c tire makes unfair comparisons with Goodyear’s Aquatred II wet traction tires.
The advertising in question was created by Bridgestone/Firestone agency TBWA Chiat/Day, New York, which is defending the $10 million account in a review recently begun by the Nashville, Tenn.-based company. Trevor Hoskins, Bridgestone/Firestone senior vice president of public affairs, said, however, the agency review preceded the lawsuit by several weeks.
‘We are currently conducting a search for an advertising agency, but it has absolutely nothing to do with this lawsuit,’ Hoskins said.
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