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SAN FRANCISCO — Goodby, Silverstein & Partners will break a campaign for Saturn in the coming weeks touting a spring sales event for the automaker, sources said.
Sources said the working tagline — “It’s different in a Saturn” — will likely be unveiled in three spots breaking in one to two weeks. However, sources said the tagline has not been approved by the client and is subject to change.
The spots somewhat keep to the approach of former agency Publicis & Hal Riney, according to sources, as they tout the carmaker’s core values of honesty and integrity.
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