Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
SAN FRANCISCO Omnicom Group’s Goodby, Silverstein & Partners this week launched a campaign for eBay introducing the tagline, “The power of all of us.”
The ads focus on the shared trust eBay users have in each other. For example, one spot takes a feel-good tone and shows people in acts of kindness such as helping stranded motorists and holding doors open.
One ad, “Belief,” is a 60-second montage of people doing all sorts of nice things for each other, such as holding an elevator door, donating blood, picking up trash and leaving a disabled seat empty on a crowded commuter train.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in