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Goodby, Silverstein & Partners began meeting with Saturn executives here last week as part of an accelerated transition of the car account from Publicis & Hal Riney.
The San Francisco agency will open an office in Detroit to service the business, said Pat Henry, Saturn’s advertising manager. It remains to be seen how big the Detroit staff will be and what duties will be handled there, she said.
The transition of the account from Riney to Goodby will officially take the customary 90 days.
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