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SAN FRANCISCO-Pepsi-Cola has split its $30 million-plus non-cola account between Omnicom agencies Goodby, Silverstein & Partners, San Francisco, and BBDO West, Los Angeles.
Goodby, Silverstein won overseas creative duties for 7UP and Mirinda, a fruit-flavored drink. BBDO will handle creative development for Aquafina bottled water in the U.S. and new products, including a new lemon-lime soft drink for the U.S., code-named Storm. The ad budget for Storm has not yet been determined. The pitch focused on Aquafina and Storm, sources said.
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