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LOS ANGELES — As it enters its ninth year, the now-famous “Got Milk?” campaign for the first time will include a Spanish-language ad, set to run on ABC, CBS and NBC beginning Jan 14.
The 30-second spot is designed to reach Spanish-speaking teenagers who frequently watch English- language television. It comes amid reports that milk consumption is declining among teens, according to the client, the California Milk Processor Board.
Created by Goodby, Silverstein & Partners in San Francisco?which launched the “Got Milk?” effort in 1993 — the spot evokes a mythical figure from Mexican folklore known as “La Llorona,” or “The Weeping Woman.”
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