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Better bruised ribs than a bruised ego.
When Danny Hiele, cinematographer par excellence, was notified this year that he’d won an award from the Association of Independent Commercial Producers, he wasn’t exactly jumping for joy. He wasn’t jumping at all, in fact. “I said, ‘I just smashed my ribs. Let me call you back,’ ” he recalls. “I had no idea what it meant.”
Just that day, Hiele had taken a spill while filming on a glacier in Iceland.
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