Go Figure | Adweek
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Go Figure

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9.6

Points per game that Jerry Nichols averaged last year for the Arkansas State basketball team. That's good enough to make him one of the top returning players for the Indians—and apparently gives him license to refuse to wear shoes made by Adidas, which has a contract with the team. Nichols says he suffered an injury in Adidas shoes and wants to wear Nikes. He skipped practice most of last week after the school's athletic director said he had to wear Adidas. But late in the week, Adidas stepped in and said he can wear what he likes. "We're always interested in hearing from athletes about our products," an Adidas rep offered. "I'm very proud to be a part of this university," Nichols said. "I'm also thankful to Adidas. Finally, I want to apologize to my teammates and coaches for the whole ordeal."

$30 million

Value of airtime per year that Nickelodeon and its affiliates said they will donate to a healthy-foods ad campaign starring SpongeBob SquarePants, Dora the Explorer and Bill Clinton. At a press event Thursday, the former president, once the most famous McDonald's customer, said, "The idea that health decisions you make as kids could stop you from living your dream is heartbreaking." Clinton will appear in a town hall forum Nov. 13 on Nickelodeon devoted to childhood obesity.