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Liters of wine that the average Frenchman puts away in a given year. That’s still the most of any nation, but it’s actually about half the consumption level of 1961, which may explain why France’s upper house of parliament last week unanimously approved a measure that eases a 1991 law that restricted wine ads to dry, factual information like the name, manufacturer, alcohol content and origin. That law was originally passed due to worries about alcohol abuse, and the French politicians insist that the new measure is intended to get people to drink better wine, not more.
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