Go Figure

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Agency and client executives who were asked in a survey by The Creative Group: “What is the funniest or most embarrassing mistake you have ever heard of someone making while working on a client’s advertising or marketing campaign?” Among the answers: “The presenter called the client by a competitor’s name.” “A zero was added to a million- dollar giveaway by mistake.” “The word ‘America’ was misspelled in the headline of a client’s ad.” “We recommended a spokesperson who was dead.”