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E-commerce software provider BroadVision is poised to award its $12 million advertising account to GMO/Hill, Holliday following a review of undisclosed agencies.
Though no agreement had been signed by press time on Friday, sources close to the situation said contract talks were nearing completion and indicated that an announcement of GMO/Hill, Holliday’s selection was imminent. Roughly a half-dozen agencies competed in the review.
GMO/Hill, Holliday, the West Coast affiliate of Hill, Holliday, Connors, Cosmopulos in Boston, was tapped based on its high-technology prowess and because of “chemistry” between agency executives and client managers, sources said.
BroadVision of Redwood City, Calif.,
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