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LOS ANGELES Independent G&M Plumbing’s 1950s science fiction-inspired spot for THQ’s soon-to-be-released video game Destroy All Humans breaks Monday on national cable, the agency said.
The campy, 30-second commercial depicts a Leave It To Beaver-style American family, caught absorbing news that the Earth will soon be overtaken by malicious invaders from outer space. Following 15 seconds of action-packed game footage, the commercial ends with family members revealing edgy, end-of-the-world confessions.
“The challenge,” said Mickey Taylor, co-creative director at the Newport Beach, Calif.,
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