Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
CHICAGO General Motors is expanding its OnStar television campaign that depicts people’s use of the driver-assistance service into a 30-minute “documercial” to air on several cable networks.
The effort, entitled “Tales From the Road,” will begin airing on HGTV, The Food Network, Discovery Channel and TLC beginning Nov. 8. The work tells the stories of real-life OnStar subscribers, such as Geraldine Felax who used OnStar to call for emergency help to rescue her husband, Sam, who was trapped under a tractor.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in