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LOS ANGELES General Motors, Cadbury Schweppes, Intel, Cisco and E-surance are among the charter advertisers that have signed aboard the YouTube-rival video site launching this summer from News Corp. and NBC Universal, the companies said.
The site will feature thousands of hours of content from at least a dozen networks and two major film studios.
During a conference call on Thursday, News Corp. president and COO Peter Chernin hailed the venture as “the largest advertising platform on Earth.”
The
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