DALLAS-- Gleason/Calise Associstes has merged its media buying division with Reich Media Team to form a $100 million media agency known as Gleason/Calise West.
The Denver-based venture will be led by Eileen Weinert, the former head of Gleason/Calise's MediaWise unit.
Dallas-based Gleason/Calise will phase out the MediaWise name and shift buying services to the Denver office while retaining planning operations in Dallas. Reich, based in Denver, will retain its identity but will add services under the Gleason/Calise banner.
The partnership enables both companies to expand their media capabilities in 125 designated market areas. Current clients include ComputerJobs.com, Mary Kay and ProStaff. --J. Dee Hil