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Cheerleaders are rarely accused of being brainy, but a playful ploy by the models hired to serve as Miller Lite cheerleaders during Super Bowl week wound up getting the brand an extra inch of publicity.
Miller Lite’s Super Bowl cheerleader search promotion–supported during the NFL season by two TV spots from Fallon McElligott, Minneapolis, featuring a cheesy rock band–yielded eight winners. They and their guests won Super Bowl trips that included a cruise from Los Angeles to San Diego, accommodations aboard the ship and tickets to the game.
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