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As part of a broad effort to gain cost efficiencies, Gillette will “review” the company’s relationships with outside vendors, including its dealings with agencies. The Boston-based company also intends to in crease global ad spending by an unspecified amount to jump-start sales.
That pronouncement from recently installed Gillette CEO James Kilts, delivered in New York last Wednesday at a meeting of analysts and investors, may lead to changes in the company’s agency roster and possibly signal a full-scale review for the client’s estimated $600 million global account, sources said.
BBDO,
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