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The relationship between Weber Public Relations Worldwide and its new parent company, McCann-Erickson WorldGroup in New York, paid off last week with the addition of two consumer-oriented public relations accounts.
Weber, noted mainly for its work with high-tech clients, was assigned public relations duties for Lipton’s I Can’t Believe It’s Not Butter and the international rollout of Gillette’s Satin Care products.
Both Gillette and Lipton are ad clients of McCann-Erickson, which bought Weber last fall.
At Weber, beefing up capabilities and developing a longer list of consumer-oriented accounts is the task of Doreen Thompson, who last week was promoted to executive vice president.
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