Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
While looking to control costs and implement growth initiatives, Gillette is planning to introduce a men’s version of its recently launched premium Venus women’s razor, industry sources said. The product will likely be christened “Mars.”
The launch, to be formally presented to trade partners in early fall, will likely be supported domesti cally with an esti mated $60 million ad budget, similar to the support given other blockbusters like Mach 3 and then Venus.
BBDO, New York, is lead agency for Boston-based Gillette.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in