Gilbert & Manjura Marketing has been named agency for three Florida resorts whose accounts total nearly $2.5 million.
The largest account is Ocean Resorts in Daytona Beach, a five-property hotel group that includes a spa. It selected the shop to orchestrate a $1.7 million advertising and public relations campaign to build brand identity.
The Longwood, Fla., shop also added the Hilton Singer Island Oceanfront Resort and Ocean Hammock Golf Course in Hilton Singer and Palm Coast, respectively.
Combined billings are approximately $750,000.
The Hilton Singer is a recently renovated Holiday Inn Sunspree. Ocean Hammock is a Jack Nicklaus-designed golf course opening next year. --T.W. Sieber