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BOSTON Gearon Hoffman has launched a pair of 30-second television spots for Tufts Health Plan.
The ads, “Tea Party” and “Antique Car,” are intended to create awareness of the new plan’s Medicare Preferred product for senior citizens. The former shows a grandmother and granddaughter enjoying a tea party; the latter features a retired man lovingly restoring a classic Ford Mustang in his garage.
Both spots use the client’s “I have a plan” theme line.
Doug Goransson and Dick Davis, creative directors at Boston-based independent Gearon Hoffman, oversaw development of the new ads.
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