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CHICAGO LB Works stresses the human support behind Gateway’s technology in the company’s first concerted business-to-business effort in three years. Ads are themed, “Humanology.”
Print ads breaking today in national business magazines and newspapers depict human anatomy merged with Gateway technology, such as an ear growing out of a server. A TV spot running on national business cable channels shows various pieces of technology moving around an office by themselves as a voiceover says, “If all you needed was technology, you wouldn’t need us, the humans behind the technology.”
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