Garcia360 Tells Latino Youth to 'Get Moving' | Adweek
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Garcia360 Tells Latino Youth to 'Get Moving'

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DALLAS Garcia360's new Spanish-language TV spots for the Centers for Disease Control and Prevention promote the health benefits of physical activity among Hispanic 9- to 13-year-olds.

The CDC's campaign, "Verb—It's what you do," encourages tweens to find a verb, like run, dance, jump or skate, and use that interest as the way to get into regular physical activity, the shop said.

One TV spot by the San Antonio-based shop opens with a video game being played on a computer monitor. As the game ends, the camera pans over to the bedroom window, through which several kids are seen playing soccer outside. A child's voiceover then says, "The action is outside. Find your favorite activity and go outside and play. Play everyday. The spot ends with the tag, "Verb—Ponte las pilas," which translates to "Get moving."

The other spot follows a similar theme, but shows children playing basketball outside. There are 15- and 30-second versions of both ads.

The CDC, which is based in Atlanta, also plans using interactive media and community events to help tweens increase their levels of positive physical activity.

CDC research shows that tweens who are involved in goal-directed activities are less likely to engage in risky behaviors.