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ATLANTA Perez Montalbetti Advertising has been tapped by the Georgia Poison Center to develop a Hispanic outreach campaign, according to the shop.
The Atlanta agency bested several undisclosed contenders for the account that includes market research, strategic planning and marketing initiatives. Eduardo Perez, managing partner at PMA, said that the goal of the new campaign would be to create awareness in Georgia’s Hispanic community that the poison center exists, and to let people know how to access helpful information.
Perez
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