BOSTON Interpublic's Futurebrand and Omnicom's Interbrand have emerged as finalists in Tyco International's search for an brand identity company, sources said.
Cut from the list of contenders were independent Enterprise IG, Marsh & McLellan-owned Lippincott Mercer, Omnicom's Wolff Olins and WPP shop Landor Associates, sources said. The shops referred calls to the client, who was unavailable for comment. The winner, which will be selected at a not-yet determined time, will be charged with helping the manufacturing conglomerate's overall image.
Tyco has also been in discussion with numerous ad agencies to handle creative and media placement, according to sources, with a cut to 6-8 semi-finalists expected in the next month. Both assignments are new for the Hamilton, Bermuda-based company, according to vp marketing and public affairs Peter Farris.
Tyco spent $30 million last year on ads, per CMR.