Fulcrum Offers Advice

Financial Gurus Begin Ads Close To Home
BOSTON–The Boston Group has crafted a multimedia campaign to introduce Fulcrum Financial Advisors, a company launched earlier this year by New England Financial here.
The newspaper, radio and direct mail effort touts Raleigh, N.C.-based Fulcrum Financial Advisors’ intention to be objective with consumers and not exclusively push products from New England Financial or its parent company, MetLife, said Boston Group managing partner Mary Lou Pritchett.
“The advice your money deserves” is the campaign theme.
One full-page newspaper execution is topped by that slogan and features a cartoon of the “Fulcrum team” sitting around a conference table as well as an image of a leather-bound “Fulcrum Financial Plan.”