Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Aiming to boost awareness of its leading-edge data storage products, Fuji last week launched an ingredient-branding campaign in trade books to support its proprietary “Atomm” technology.
The “Inside scoop” campaign, via Asatsu, Tokyo, and Asatsu/BBDO, Gardena, Calif., advances an effort begun last year to build awareness for Atomm (advanced super-thin-layer, high-output metal media), which increases data storage density. Atomm is a key component in Iomega Zip disks (also the focus of an ingredient-branding drive), high-end DLT data cartridges and HiFD, a new, 200-megabyte format co-developed by Fuji and Sony and due by mid-year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in