French's Review Down to 6 | Adweek French's Review Down to 6 | Adweek
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French's Review Down to 6

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NEW YORK -- Reckitt Benckiser has cut the field of hopefuls down to six in its search for a new agency to handle ad duties on French's mustard and other condiment brands, sources said.

The shops in the running are Deutsch; DDB; TBWA\Chiat\Day; Kirshenbaum Bond & Partners; Messner Vetere Berger McNamee Schmetterer/Euro RSCG; and Jordan McGrath Case & Partners, according to sources.

Four New York shops did not advance: Berlin Cameron & Partners, Fallon, Merkley Newman Harty & Partners and Della Femina Rothschild Jeary and Partners, said sources.

Billings on the account -- which was previously handled by the now defunct Warwick Baker O'Neill, here -- are estimated at $10-15 million. The other brands are French's Potato Sticks, French's French Fried Onions, Worcestershire sauce and Frank's RedHot sauce.

The client plans to visit the six contenders before making another round of cuts, reducing the number to three or four finalists. New York consultancy Roth Associates is managing the search.