Freeshop.com, an Internet site that offers visitors free and trial offers for various services and merchandise, and includes links to other deals and steals, has assigned ad duties to Bozell Worldwide's Seattle office.
Bozell is Freeshop.com's first agency, although the shop had already been working with the Seattle-based Web site on a project basis.
"We had a longstanding relationship with them," said the office's president, Pete Hatt.
Bozell is currently in the early stages of developing a new campaign, due to break in June, to build traffic and raise awareness of the site, Hatt said.
Bozell has worked with other interactive clients, including a project last year with Homegrocer.com.
--Charna B. Mamlok