Swiss Army Brands has named Foundation its creative agency, a client representative said. The Seattle shop won the account, previously handled in-house, following a review. The Shelton, Conn.-based client spent $3 million last year on ads, according to CMR. Sources said the budget will increase substantially as Swiss Army looks to push itself as a high-end retailer of products that include watches, travel gear and sunglasses, rather than just knives [Adweek, March 13].
