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BOSTON Phillips Design Group has been hired for creative duties by eyeglass company FosterGrant, the agency said.
The Smithfield, R.I.-based client had most recently worked with various shops on a project basis. Its last retainer relationship was with Interpublic Group’s Mullen in Wenham, Mass., which fashioned ads for FosterGrant in 2002 and 2003.
Initial spending through independent Phillips Design will be about $500,000, with a budget increase expected next year, according to the agency.
The goal is to modernize and revitalize FosterGrant in order to expand its distribution and customer base.
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