Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Fortunoff wants consumers to know it’s still “The source,” and has increased its holiday TV advertising budget to communicate the message.
The new spots, which break today, are not Fortunoff’s first TV foray, but CMO Bernie Sensale said the effort represents the company’s largest commitment by far.
“We’ve increased our TV advertising fourfold. This is a significant addition to our marketing campaigns in terms of media mix,” Sensale said. Fortunoff spent $7 million in U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in