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Fort Franklin Opens a West Coast Office

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BOSTON Independent agency Fort Franklin has established an office in Santa Monica, Calif.

The outpost, dubbed Frank, is led by Chris Daniels, a former vice president of business development at Hispanic Internet portal YUPI/MSN who has also served at ad agency Ammirati & Puris, and Josh Greenberg, who has held production positions at Fox and MTV.

The goal is to offer programming and broadcast identity work to clients as well as develop branded entertainment, said Marc Gallucci, president and creative director of the Boston-based agency.

Formed in 1999, Fort Franklin has about $30 million in overall billings, working for clients such as ESPN, Shreve Crump & Lowe and Zed.