Kevin L. Foreman has joined Saunders-Ream Marketing Communications Group as principal and creative director.
Foreman assumes the top creative post at the $25 million Dallas agency. He replaces Jeff Valz, who left the shop earlier this year.
"We're very excited to have him. I think he's going to be key to our future success," said agency president Fred Ream.
Foreman previously held the same title at Berry-Brown Advertising in Dallas, which closed last year. He has since worked as a freelancer for local shops.
Joining smaller agency Saunders-Ream, Foreman said, "offered more opportunities to be part of the company.
"To me this assignment is a personal challenge," he added. "A challenge to build one of the top creative agencies in the Southwest and to attract more national accounts."
Foreman's account experience at Berry-Brown includes Aunt Jemima, Jimmy Dean and Manwich.
His work has been recognized at the Addys and Clios and in Communication Arts. He has also worked in the Dallas offices of Publicis, Lyrick Studios and The Richards Group.
Saunders-Ream's clients include Tuesday Morning, Mr. Rooter and Johnson & Johnson.