Ford Enlists Famous for New Awareness Effort | Adweek Ford Enlists Famous for New Awareness Effort | Adweek
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Ford Enlists Famous for New Awareness Effort

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Ford Motor Co.'s Ford division enlists celebrities to tell how breast cancer has affected them in a new awareness print campaign.

Five advertorials created by Condé Nast, Hearst Magazines and Ford agency J. Walter Thompson in Detroit depict celebrities, such as David Arquette and Courteney Cox Arquette, wearing Ford ban danas and encouraging breast-cancer aware ness. The campaign will ap pear in issues of Condé Nast and Hearst magazines in October.

Ford has supported such awareness efforts for seven years. This year's drive is intended to show how friends, family members and neighbors can be affected when someone close to them gets the disease, said Lisa Owens, Ford division marketing communications manager.