BOSTON The PGA Tour's Vijay Singh and the Sign Boy character are featured in print ads breaking to support the July 15 launch of FootJoy's GF:II golf shoe.
The high-tech footwear, with a selected retail price of $200, features a new Wishbone Suspension, Dual OptiFlex Zone and Dual TPU Torque Rods. Text, headlined "Accelerate," touts comfort, stability and flexibility.
Creative, via Havas-owned Arnold in Boston, runs in various sports and golf magazines.
Interactive banners on golf-related Web sites, a microsite (www. footjoy.com/GFII) and point-of-purchase efforts also support the launch.
The Fairhaven, Mass.-based client spent $10 million on ads last year, per Nielsen Monitor-Plus.
—Brandweek staff report