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FootJoy 'Accelerates' Debut With Print, Web

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BOSTON The PGA Tour's Vijay Singh and the Sign Boy character are featured in print ads breaking to support the July 15 launch of FootJoy's GF:II golf shoe.

The high-tech footwear, with a selected retail price of $200, features a new Wishbone Suspension, Dual OptiFlex Zone and Dual TPU Torque Rods. Text, headlined "Accelerate," touts comfort, stability and flexibility.

Creative, via Havas-owned Arnold in Boston, runs in various sports and golf magazines.

Interactive banners on golf-related Web sites, a microsite (www. footjoy.com/GFII) and point-of-purchase efforts also support the launch.

The Fairhaven, Mass.-based client spent $10 million on ads last year, per Nielsen Monitor-Plus.

—Brandweek staff report