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Fogarty Klein & Partners in Houston was awarded creative duties for International Home Foods’ Ro-Tel brand tomatoes without a review.
Billings were undisclosed but are not expected to exceed $2 million. Incumbent Young & Rubicam in New York will continue to handle media buying, according to Fogarty Klein representative Bettie DeBruhl.
The assignment was made based on Fogarty Klein’s work last year for IHF’s Ranch Style Beans. The agency created folksy advertising for the product, which is popular in the Southwest.
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