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Residential security locks specialist Kwikset has hired Houston’s Fogarty Klein & Partners to support its first national print and television campaign in approximately five years.
Billings were undisclosed. Kwikset marketing vice president Lance Reisman would only say that the campaign would be a “multi-million dollar” effort. The Black & Decker-owned unit spent $2.1 million in 1994 when it last advertised on television. That work was produced by Kwikset’s previous agency, Lois/EJL (a sister company of Lois/USA-owned Fogarty), Los Angeles.
“We are looking into doing some television advertising to drive some of our new products,” including Access One keyless remote locks, said Reisman.
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