DALLAS--Maxum Marine, a maker of luxury recreational boats, has named Fogarty Klein Monroe its agency of record.
Houston-based Fogarty will launch a national advertising and public relations campaign introducing Maxum's 2001 product line.
In addition to advertising and public relations, Fogarty will be responsible for special events, dealer promotions, collateral and Web site design and development for the Arlington, Wash.-based client. Annual billings were not disclosed.
Maxum is one of the largest manufacturers of fiberglass recreational boats in the world, with more than 100 domestic dealerships. The product line includes Sport Boats, Sun Cruisers and Sport Yachts ranging in length from 18 to 46 feet.
--J. Dee Hil