The Boca Raton Museum of Art and Palm Beach Community College have named Green Advertising agency of record.
The Boca Raton, Fla., shop won the college account after a review against undisclosed regional competition. The museum work, a branding effort that will air on local television and radio, came via referral.
Account billings total $600,000.
Green Advertising's "Expect More" bid to increase enrollment at the Southeast Florida college is nontraditional: fly-bys over beaches, kiosks at malls and posters. "To reach the kids," said agency president Phyllis Green, "you've got to get out of the box."
The agency is a division of Pace Communications, a subsidiary of WPP Worldwide.