Florida Crystals Appoints K.C. Agency | Adweek Florida Crystals Appoints K.C. Agency | Adweek
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Florida Crystals Appoints K.C. Agency

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CHICAGO Sugar and rice processor Florida Crystals has tapped independent agency Barkley Evergreen & Partners to handle its advertising account after a review, according to the agency.

The shop, which will handle the account out of its Kansas City, Mo., and Atlanta offices, will create television and print advertising, as well as collateral materials and corporate video presentations. There was no incumbent.

"Florida Crystals was searching for an agency that could provide a fully integrated campaign," said Gaston Cantens, vice president of the Palm Beach County, Fla., company, in a statement. "Barkley Evergreen & Partners is positioned to approach our marketing objectives from all sides, resulting in the most effective solutions for our business."

Participants in the review were not disclosed. The company did not have an incumbent agency.

Florida Crystals was founded in 1960, and currently owns and operates two sugar mills, a rice mill and a renewable energy plant. Billings on the assignment were not disclosed.