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Fletcher Martin Taps Executive CD

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Atlanta Shop Recruits Ewing From The Richards Group In Dallas
ATLANTA--The six-month search for a new creative leader of Fletcher Martin Associates ended last week with Michael Ewing being named executive vice president and executive creative director.
Ewing replaces Bart Cleveland, who left the agency last spring to become senior vice president and executive creative director at Atlanta's Sawyer Riley Compton.
Ewing comes to Atlanta from the creative department at The Richards Group in Dallas. Prior to that, he was a nonequity partner at Hadeler Sullivan Ewing (now Hadeler Sullivan & Law), also in Dallas.
"We knew we were going to go outside the market," said agency president Andy Fletcher. "We wanted someone who could help us and help make a statement in the Atlanta agency community."
Fletcher said he felt some pressure in recruiting a new executive creative director. Cleveland left the agency after directing the creative department for only seven months. Prior to that departure, the agency had lost its creative director and partner Kurt Tausche to crosstown rival Cole Henderson Drake (now Tausche Henderson Drake).
"In our opinion, this has to work," Fletcher said. "That was one of the reasons we eliminated some of the other candidates. We couldn't take the risk that some people from bigger markets couldn't adjust. We didn't want someone who would be here for six months and want out."
Fletcher said that Ewing will have an equity stake in the shop.
"The opportunity of working with these people has me really excited," Ewing said. "I think Andy is ready to take this agency places."
Ewing began his career at the defunct Lawler Ballard in Norfolk, Va. He went from there to Barker, Campbell, Farley & Mansfield in Virginia Beach, Va., before moving to Lord, Geller, Federico, Einstein in New York. From there, he joined Hadeler Sullivan Ewing.
Ewing comes to an agency with projected billings of $60 million by the end of this year. Its major clients include Mrs. Winner's Chicken & Biscuits, Arby's and The Atlanta Journal-Constitution.